Privacy policy

Last updated: 24 April 2025

This Privacy Policy describes how 70seriesstore.com.au (the “Site”, “we”, “us” or “our”)—operated by Sunley Brands Pty Ltd, ABN 46 677 004 410—collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

We are committed to protecting your privacy in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

1. Collecting Personal Information

When you visit the Site, we collect information about your device, interactions with the Site, and information necessary to process your orders. We may also collect additional information if you contact us for support. “Personal Information” means information that can identify you directly or indirectly.

Device Information

  • Examples: Browser type, IP address, time zone, cookies, viewed pages or products, search terms, site interactions.
  • Purpose: To load the Site correctly and analyse usage to improve performance.
  • Collected via: Cookies, log files, web beacons, tags, pixels.
  • Shared with: Shopify.

Order Information

  • Examples: Name, billing/shipping address, payment info (e.g., credit card), email, phone number.
  • Purpose: To fulfil orders, process payments, arrange shipping, send confirmations/invoices, detect fraud, and send relevant offers (if opted in).
  • Collected via: Checkout form.
  • Shared with: Shopify, Afterpay, Paypal.

Customer Support

  • Purpose: To provide support and respond to inquiries.
  • Collected via: Direct contact from you.

2. Using Your Personal Information

We use your personal information to:

  • Provide and ship products and services.
  • Process transactions securely.
  • Communicate order updates.
  • Screen for risk or fraud.
  • Provide personalised offers and updates (with consent).

3. Sharing Personal Information

We only share your personal data with third parties where necessary to operate the business, including:

  • Shopify – Our ecommerce platform. Shopify’s Privacy Policy
  • Klaviyo – For email and SMS marketing communications.
  • Google – For analytics and advertising services.
  • Meta (Facebook/Instagram) – For advertising and remarketing.

We may also share your information to comply with applicable laws or respond to legal requests.

4. Behavioural Advertising

We use your information to serve targeted ads via:

  • Google Ads
  • Facebook/Instagram Ads
  • Klaviyo email flows

You can opt out via:

5. Cookies

Cookies help us improve the user experience and measure traffic. See Shopify’s cookie list here. You can disable cookies in your browser, but it may affect functionality.

Some cookies expire when your session ends, while others may remain for up to two years.

6. Data Storage and Transfers

Your data may be stored or processed in Australia, the US, Canada, or other countries via Shopify and related providers. We take reasonable steps to ensure that any overseas storage is in line with Australian privacy law.

7. Retention

We retain your data unless and until you request erasure. Contact us to request deletion or data access.

8. Your Rights

Australia: You may request access to, correction of, or deletion of your personal information.

EEA: GDPR rights apply. See Shopify’s GDPR guide.

California: CCPA rights apply.

9. Automated Decision-Making

Shopify may apply limited automated tools to protect against fraud, such as:

  • Denylisting IPs after failed payments.
  • Blocking credit cards linked to flagged IPs.

These do not have a significant legal effect.

10. Do Not Track

We do not change our data use based on “Do Not Track” signals, due to the lack of standardisation in the industry.

11. Updates

We may update this policy to reflect changes to our practices or regulations. Please review it periodically.

12. Contact & Complaints

If you have questions, access requests, or complaints about our handling of your data, contact us at:

Sunley Brands Pty Ltd
Email: hello@70seriesstore.com
Brisbane, QLD, Australia

If we do not resolve your complaint satisfactorily, you may contact the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.